October 2015

Landmark pact a chance to jump-start aging Japanese economy

The Trans-Pacific Partnership will thrust Japan into full market competition, opening up opportunities for exporters and bringing in cheap food imports that could threaten farmers but benefit consumers. Of all the items covered by the trade agreement, Japan will eliminate tariffs on 95% of them eventually, the government said Tuesday. The ratio is the highest yet for any trade pact Japan has signed, surpassing the record 88.4% under economic partnership agreements with Australia and the Philippines by nearly seven percentage points.

...Japan's trade partners will jettison tariffs on 99.9% of industrial items. "Tariff elimination in Mexico, Vietnam and other markets key for business expansion will lead to growth," says an official at industrial machinery producer Mitsubishi Electric.


Japan is pioneering satellite tech that’s accurate down to centimeters

Many of us would be quite literally lost without GPS, but the almighty blue dot isn’t always – pardon the pun – spot on. According to the most recent data from GPS.gov, modern GPS satellites are accurate to within 3.5 meters, depending on external factors such as signal strength and weather. That’s a wide enough margin of error to send you to the building next door to your desired location, especially in a crowded urban environment.


Mitsubishi Electric Awarded PACCAR’s 2014 Quality Achievement Award

Mitsubishi Electric Automotive America, Inc., a member of the Mitsubishi Electric group companies, has received PACCAR’s prestigious 2014 50 PPM Quality Achievement award. This award is given to suppliers that achieve exceptional quality levels through low defective parts-per-million (PPM) for their parts and components. Mitsubishi Electric supplies PACCAR, a truck manufacturer, with medium- and heavy-duty starters and alternators.

Mitsubishi Electric Introduces EMIRAI 3 xDAS Assisted-driving Concept Car

Next-generation driving assistance technology contribute for safer, easier driving

Mitsubishi Electric Corporation announced today its EMIRAI 3 xDAS, concept car featuring next-generation driving-assistance technology that promises to enhance the safety and comfort of driving. EMIRAI 3 xDAS will be exhibited during the 44th Tokyo Motor Show 2015 at the Tokyo Big Sight exhibition complex in Tokyo, Japan from October 29 to November 8.


Exclusive: Brunner Inc. lands $10 million account

Business is heating up for one of Pittsburgh’s biggest advertising agencies. Brunner Inc. was awarded Mitsubishi Electric’s $10 million advertising account for the Suwanee, Ga.-based home energy giant’s cooling and heating division. It was the largest piece of business won by the downtown Pittsburgh-based agency so far this year, CEO Michael Brunner confirmed.