August 2016

Mitsubishi Electric works to build trust in technology

Following two recent crashes involving Tesla drivers and its semi-autonomous Autopilot system, consumers are skeptical of automotive systems that perform certain driving functions. But Northville-based Mitsubishi Electric Automotive America Inc. is hoping to sway the naysayers of active safety systems like Tesla's and others, including emergency braking, lane keeping, etc. "Users don't trust those systems," Gareth Williams, director of advanced development, said in a demonstration at the Center for Automotive Research's Management Briefing Seminars in Traverse City. "How do we create trust? We think we can do that by increasing the communication of vehicle data to the user."